Sean O'Brien

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I'm real good at googling.

21 Jun 10

ronworkman: soupsoup: Facebook Fans spend twice as much as non-fans of the products they “like” Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media.  This graph is compelling, but doesn’t really do much for me. Someone who buys an excess of the product is more likely to be a Facebook fan because of the frequency with which they consume the product, so this data doesn’t really show me that the presence of the Facebook fanpage causes those who are fans to purchase more product.  “They became a fan and bought more because of that” vs. “They buy a lot of Skittles and decided to become a fan.” I think this is a case of the second, while the former is more forceful and significant. 

ronworkman:

soupsoup:

Facebook Fans spend twice as much as non-fans of the products they “like”

Digital consulting firm Syncapse and research company Hotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media.

 This graph is compelling, but doesn’t really do much for me.

Someone who buys an excess of the product is more likely to be a Facebook fan because of the frequency with which they consume the product, so this data doesn’t really show me that the presence of the Facebook fanpage causes those who are fans to purchase more product. 

“They became a fan and bought more because of that” vs. “They buy a lot of Skittles and decided to become a fan.” I think this is a case of the second, while the former is more forceful and significant. 

  1. egyeske reblogged this from kosullo and added:
    Brit tudósokból álló marketing és PR kutató cég azt is kimutta, hogy az emberek inkább azt a zenekart hallgatják, aminek...
  2. amyisgone reblogged this from soupsoup and added:
    I am a fan of Flight...Conchords…am I twice as likely to stalk Bret or Jemaine? Oh wait....
  3. allthingssocial reblogged this from soupsoup
  4. sobrien reblogged this from ronworkman and added:
    This graph is compelling, but doesn’t really do much for me. Someone who buys an excess of the product is more likely to...
  5. csessums reblogged this from iwasframed
  6. iwasframed reblogged this from ronworkman
  7. ronworkman reblogged this from soupsoup
  8. staceyjoy reblogged this from soupsoup and added:
    That’s kind of fascinating.
  9. zhubi reblogged this from soupsoup and added:
    Very compelling. I was actually thinking about this concept on the airplane (aka idea incubator) yesterday when I...
  10. kosullo reblogged this from soupsoup and added:
    Nekem még sosem támadt zabálórohamom facebookozástól.
  11. motionsensorsoundtrack reblogged this from excitablehonky and added:
    good little consumers…
  12. rafimama reblogged this from soupsoup
  13. halley reblogged this from soupsoup and added:
    Wait, what? Srsly? That’s a LOT of sacks of Skittles. I’m probably guilty...Starbucks...
  14. excitablehonky reblogged this from soupsoup
  15. soupsoup posted this